Protecting the work behind Little Moo Group.

1. Introduction

Little Moo Group invests time, skill, creativity and resources in developing its websites, branding, written content, visual materials, systems and other business assets.

This Notice explains who owns those materials, how they may be used and how to contact us about permissions or suspected infringement.

Little Moo Group is the overarching trading identity of Little Moo Limited, a company registered in England and Wales under company number 16986790.

Throughout this Notice, references to “Little Moo Group”, “we”, “our” and “us” mean Little Moo Limited unless expressly stated otherwise.

This Notice forms part of the Little Moo Group Legal Framework and should be read alongside our Website Terms of Use and Master Terms & Conditions where relevant.

2. Scope of this Notice

This Notice applies to intellectual property used, owned, licensed, published or otherwise made available by Little Moo Limited through Little Moo Group.

It may apply to:

• the Little Moo Group website;
• Group social media accounts;
• news articles, guides and publications;
• marketing and promotional materials;
• downloadable documents;
• photographs, illustrations and videos;
• email communications and newsletters;
• presentations and proposals;
• internal and customer-facing systems;
• and other materials produced or published by us.

Little Moo Group currently includes the following specialist divisions:

• Little Moo Media;
• Little Moo Hosting;
• Little Moo Print; and
• Little Moo Connect.

A division website may publish additional intellectual property information where its services or materials require more specific provisions.

3. Ownership of website content

Unless expressly stated otherwise, the intellectual property rights in the Little Moo Group website and its original content belong to Little Moo Limited, its licensors or the relevant identified rights holder.

The compilation, selection, arrangement, presentation and organisation of website content may also be protected by intellectual property rights.

The presence of content on a publicly accessible website does not place it in the public domain or remove the rights of its owner.

Where content is owned by a third party, it is used under an applicable licence, permission, contractual arrangement or legal exception.

4. Materials protected by intellectual property rights

Intellectual property rights may protect a wide range of Little Moo Group materials, including:

• website text and written content;
• articles, guides and news releases;
• photographs and digital images;
• illustrations, icons and graphics;
• video and audio content;
• animations and interactive media;
• logos, brand identities and visual systems;
• page layouts and original design elements;
• documents, brochures and presentations;
• templates and reusable design systems;
• software, source code and compiled code;
• databases and structured collections of information;
• business processes and confidential materials;
• product and service names;
• advertising and campaign materials;
• and other original creative or technical work.

Different rights may apply to the same material, including copyright, trade mark rights, design rights, database rights, contractual rights and rights protecting confidential information.

5. Trading names, logos and brand assets

The following names are trading identities used by Little Moo Limited:

• Little Moo Group;
• Little Moo Media;
• Little Moo Hosting;
• Little Moo Print; and
• Little Moo Connect.

Our trading names, logos, word marks, visual identities, straplines, mascots, graphics and other brand assets must not be used without permission in a way that:

• suggests an association that does not exist;
• suggests approval, endorsement or sponsorship;
• creates confusion about the source of goods or services;
• misrepresents Little Moo Group or a Division;
• damages or takes unfair advantage of our reputation;
• or is otherwise misleading or unlawful.

The absence of a registration symbol does not mean that a name, logo or brand asset may be used freely.

Any permission to use a brand asset may be subject to written brand, placement, quality and approval requirements.

6. Permitted use of our content

You may access and view public website content for lawful personal or internal business purposes.

You may print or download a reasonable extract for personal reference, internal review or record-keeping, provided that:

• the content is not materially altered;
• copyright and ownership notices are retained;
• Little Moo Group is acknowledged as the source where appropriate;
• the extract is not presented as your own original work;
• the use does not imply endorsement or affiliation;
• the use is not primarily commercial exploitation;
• and the use does not breach another person’s rights.

You may share an ordinary link to a public page in accordance with our Website Terms of Use.

These permissions are limited, non-exclusive, revocable and do not transfer ownership.

Nothing in this Notice restricts a use that is expressly permitted by applicable law and cannot legally be prevented by contract.

7. Uses requiring permission

Unless permitted by law or approved by us in writing, you must not:

• copy substantial parts of our websites or publications;
• republish our content on another website or platform;
• reproduce our content in printed or digital publications;
• adapt, edit or create derivative versions of our work;
• sell, license or commercially distribute our content;
• use our materials in products or services offered to others;
• remove or obscure copyright or ownership notices;
• use our branding as your own;
• register a confusingly similar name, domain or social account;
• extract or reuse a substantial part of a database;
• scrape, harvest or reproduce website content at scale;
• use automated systems to compile our content into another service;
• frame or mirror our websites without permission;
• reverse engineer protected software except where the law permits it;
• use our work to imply endorsement, partnership or sponsorship;
• or authorise another person to carry out any of these activities.

Permission for one use does not authorise another use, medium, campaign, territory or period unless the permission expressly says so.

8. Attribution and ownership notices

Where permission is given to use our content, we may require a clear and appropriate acknowledgement.

An acknowledgement may need to include:

• Little Moo Group or the relevant Division name;
• the content title or description;
• a copyright notice;
• a link to the original source;
• the name of an identified creator;
• and any licence wording supplied with the content.

Attribution does not remove the need to obtain permission where permission is otherwise required.

You must not falsely attribute content to Little Moo Group or present altered content in a way that could reasonably damage the reputation of Little Moo Limited, the relevant Division or the original creator.

9. Third-party materials

Our websites and materials may include content owned or licensed by third parties.

This may include:

• stock photographs and video;
• fonts and typefaces;
• icons and illustrations;
• software libraries and plugins;
• embedded media;
• maps and external data;
• customer logos and project examples;
• award, accreditation or partner branding;
• and quotations or extracts from external sources.

Third-party materials remain subject to the rights, licences and restrictions of their respective owners.

Permission from Little Moo Group does not give you permission to use third-party material unless we are legally authorised to grant that permission.

You may need to contact the relevant rights holder directly.

10. Customer projects and Deliverables

This Notice does not determine ownership of work produced for an individual Customer under a paid Agreement.

Ownership and licensing of Customer Deliverables are governed by:

• our Master Terms & Conditions;
• the applicable proposal or quotation;
• the relevant statement of work;
• service-specific terms;
• third-party licence conditions;
• and any other applicable Contract Documents.

Depending on the Agreement, a Customer may receive ownership of a final bespoke Deliverable or a licence to use it for specified purposes.

Unless expressly agreed otherwise:

• Little Moo Group retains ownership of its pre-existing tools, templates, systems, methods and reusable materials;
• drafts, unused concepts and working materials remain ours;
• third-party assets remain subject to their original licence terms;
• source files, editable files, code repositories and internal production materials are not automatically included;
• and no transfer or final licence takes effect until all relevant Fees have been paid.

11. Materials submitted to us

Where you send content, files or other materials to Little Moo Group, you confirm that you have the rights and permissions needed to provide them and authorise their use for the relevant purpose.

Submitted materials may include:

• logos and branding;
• photographs and videos;
• written content;
• artwork and design files;
• software and code;
• documents and data;
• testimonials and reviews;
• and other Customer Materials.

You must not knowingly submit material that infringes another person’s copyright, trade mark, design, privacy, confidentiality or other rights.

You grant us the limited permission needed to receive, store, reproduce, adapt, share with authorised suppliers and otherwise use the material for the purpose for which it was provided.

Further terms relating to Customer Materials are set out in our Master Terms & Conditions.

12. Requesting permission

Contact us before using Little Moo Group content in a way that is not clearly permitted by this Notice or applicable law.

A permission request should include:

• your name and contact information;
• the organisation you represent;
• the exact material you wish to use;
• where the material currently appears;
• how you intend to use it;
• the format, platform or publication involved;
• whether the proposed use is commercial;
• the intended audience and territory;
• the proposed duration of use;
• and any deadline connected with the request.

Requests may be sent to:

contact@littlemoogroup.com

Permission is not granted unless it is confirmed in writing by an authorised representative of Little Moo Group.

We may approve, decline, limit or charge for a proposed use at our discretion, subject to applicable law and third-party rights.

13. Reporting suspected infringement

Please contact us if you believe Little Moo Group intellectual property is being used without permission.

A report should include:

• your name and contact details;
• a description of the protected material;
• where the original material can be found;
• where the suspected infringement can be found;
• screenshots, links or other supporting information;
• the date the suspected use was identified;
• and any other information that may assist our review.

Reports may be sent to:

contact@littlemoogroup.com

Please do not contact or threaten another party on our behalf. We will decide what action, if any, is appropriate after reviewing the information.

14. Claims concerning content published by us

We respect the intellectual property rights of others.

If you believe content published by Little Moo Group infringes rights owned by you or a person you are authorised to represent, please send us a clear written notice.

The notice should include:

• your name, organisation and contact details;
• details of the rights owner;
• a description of the protected work or right;
• evidence of ownership or authority where appropriate;
• the exact location of the disputed content;
• an explanation of the alleged infringement;
• the action you are requesting;
• and confirmation that the information provided is accurate.

Send notices to:

contact@littlemoogroup.com

We may request further information before acting.

Where appropriate, we may temporarily restrict or remove content while a claim is reviewed. Removal does not necessarily amount to an admission that infringement occurred.

Knowingly making a false or misleading claim may cause loss or liability. You should obtain legal advice where ownership or infringement is disputed.

15. Protecting and enforcing our rights

We may take reasonable action to protect Little Moo Group intellectual property and prevent unauthorised or misleading use.

Depending on the circumstances, action may include:

• contacting the person responsible;
• requesting attribution, correction or removal;
• issuing a formal notice;
• reporting content to a website, host or platform;
• objecting to a domain, account or registration;
• seeking payment for unauthorised commercial use;
• preserving evidence;
• instructing professional advisers;
• and bringing legal proceedings where appropriate.

A delay in taking action does not necessarily mean that we have approved the use or waived our rights.

We may resolve one matter without being required to take the same approach in another matter.

16. No transfer of ownership

Accessing, viewing, downloading, linking to or receiving Little Moo Group content does not transfer ownership of any intellectual property right.

Any permission granted under this Notice is limited to the specific use described and may be withdrawn where:

• the permission is breached;
• the use becomes misleading or unlawful;
• the material is altered in an inappropriate way;
• third-party rights prevent continued use;
• or another legitimate reason applies.

On withdrawal or expiry of permission, the use must stop within the period reasonably specified by us.

17. Changes to this Notice

We may update this Notice to reflect:

• changes to intellectual property law or guidance;
• changes to our websites and published materials;
• new brands, divisions or services;
• changes to licensing arrangements;
• new content formats and technologies;
• and improvements to clarity or accuracy.

The latest version will be published through the Little Moo Group Legal Centre.

18. Contact information

Permissions and intellectual property enquiries

contact@littlemoogroup.com

Complaints

complaints@littlemoogroup.com

Telephone

0300 124 6935

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