Legal Information
Privacy Policy
At Little Moo Group, we take data protection seriously. This Privacy Policy explains how we collect, use, store and protect your personal information in accordance with UK data protection law, including the UK General Data Protection Regulation (GDPR).
Who We Are
This website is operated by Little Moo Limited, a company registered in England and Wales. Little Moo Limited trades as Little Moo Group, bringing together specialist digital businesses including Little Moo Media and Little Moo Hosting.
Company Details:
- Company Name: Little Moo Limited
- Trading As: Little Moo Group
- Registered Office: Radcliffe House, Blenheim Court, Solihull, B91 2AA, England
- Company Number: 16986790
- ICO Registration: ZC168766
- Email: contact@littlemoogroup.com
Little Moo Limited is the Data Controller for the personal information we collect. This means we determine the purposes and means of processing your data and are responsible for ensuring we comply with data protection law.
Information We Collect
We collect personal information in a number of ways. The information we gather helps us provide better services and understand how people interact with our website.
Information You Provide Directly
When you contact us through our website forms, email, or other communication channels, you may provide:
- Your full name
- Email address
- Phone number
- Business name and details
- Details of your enquiry or project requirements
- Any other information you choose to include in your message
Information Collected Automatically
When you visit our website, certain information is collected automatically:
- Device information (browser type, operating system, device type)
- IP address
- Pages visited and time spent on each page
- Referring website information
- Technical data about your visit
Cookies and Tracking
We use cookies to enhance your experience and understand how our website is used. See our Cookie Policy for detailed information about the cookies we use and how you can control them.
How We Use Your Data
We use the personal information we collect for specific, legitimate purposes. Your data will only be used for the purposes listed below:
Responding to Your Enquiry
When you contact us, we use your information to respond to your enquiry, provide information about our services, and keep you updated on your request. This is essential for us to deliver customer service.
Service Delivery
If you become a client, we use your information to deliver the services you've requested, provide support, issue invoices, and maintain our business relationship with you.
Website Improvement
We analyse how visitors use our website to understand what content is most helpful and identify areas for improvement. This helps us create a better experience for everyone.
Communication
With your consent, we may contact you about updates, new services, or other information we think might be relevant to you. You can unsubscribe from these communications at any time.
Legal and Safety
We may use your information to comply with legal obligations, respond to legal requests, protect our rights, and ensure the safety and security of our website and services.
Lawful Basis for Processing
Under GDPR, we must have a lawful basis for processing your personal data. The lawful bases we rely on are:
| Basis | How We Use It |
|---|---|
| Legitimate Interest | To improve our website, analyse usage patterns, and conduct business operations |
| Consent | For marketing communications and optional analytics tools |
| Contract | To deliver services you've requested and maintain our relationship |
| Legal Obligation | To comply with tax law, legal requests, and other regulatory requirements |
We always balance our interests with your rights. If you'd like to know more about how we assess our legitimate interests, please contact us.
Sharing Your Data
We do not sell, trade, or rent your personal information to third parties. However, in some circumstances, we may share your data with trusted partners to help us provide our services.
Service Providers
We may share your information with service providers who help us operate our website and deliver services. These may include hosting providers, email services, and analytics tools. These providers are bound by confidentiality agreements and only use your data as necessary to provide their services.
Legal Requirements
We may disclose your information when required by law or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Specialist Brands
If your enquiry is relevant to Little Moo Media or Little Moo Hosting, we may share your contact information with the appropriate specialist business to ensure you receive the best service. This information will be used in accordance with their privacy policies.
How Long We Keep Your Data
We keep personal information only for as long as it's necessary for the purposes it was collected for, or as required by law.
| Data Type | Retention Period | Reason |
|---|---|---|
| Enquiry Information | 6 years | Business record requirements and potential dispute resolution |
| Client Information | 6 years post-contract | Tax records and contract documentation |
| Analytics Data | 12 months | Website improvement and performance analysis |
| Marketing Communications | Until unsubscribed | Consent-based communication preferences |
When we no longer need your information, we will securely delete or anonymise it. If you request deletion of your data, we will comply unless we have a legal obligation to retain it.
Your Data Rights
Under UK GDPR and data protection law, you have several important rights regarding your personal information. We respect these rights and will respond to requests within 30 days (or up to 90 days in certain circumstances).
Right of Access
You have the right to request a copy of the personal information we hold about you. We will provide this in a clear, structured format.
Right to Rectification
If your personal information is inaccurate or incomplete, you can request that we correct or complete it.
Right to Erasure
In certain circumstances, you can request that we delete your personal information. However, we may need to retain some information for legal or business reasons.
Right to Restrict Processing
You can request that we limit how we use your data while a dispute is being resolved or while we verify its accuracy.
Right to Data Portability
You can request to receive your personal information in a portable format that you can transfer to another organisation.
Right to Object
You can object to us processing your data for marketing purposes or on the basis of legitimate interest. We will stop processing unless we can demonstrate a compelling reason to continue.
Rights Related to Automated Decision-Making
You have rights in relation to fully automated decision-making that produces legal or similarly significant effects. We do not engage in automated decision-making that has such effects.
To exercise any of these rights, please contact us using the details in the Contact Us section below.
Contact Us
If you have any questions about this Privacy Policy, our data practices, or would like to exercise your data rights, please contact us:
- Data Contact: contact@littlemoogroup.com
- Address: Radcliffe House, Blenheim Court, Solihull, B91 2AA, England
- Company Number: 16986790
- ICO Registration: ZC168766
We aim to respond to all data requests and enquiries within 10 working days. If we require more time, we will let you know.
Frequently Asked Questions
Yes. We take data security seriously and implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security reviews.
In the unlikely event of a data breach, we are committed to notifying affected individuals and the ICO without undue delay, as required by law. We have a data breach response plan in place to handle any security incidents promptly and transparently.
We may share your information with Little Moo Media or Little Moo Hosting if your enquiry is relevant to their services. This is to ensure you receive the best specialist support. They are bound by the same data protection commitments as Little Moo Group.
Yes, absolutely. Every marketing email we send includes an unsubscribe link. You can also contact us directly to be removed from our mailing list. Unsubscribing won't affect service-related communications if you're an existing client.
Simply email us at contact@littlemoogroup.com with your request and tell us what rights you'd like to exercise. Include enough information to identify you in our records. We'll guide you through the process and respond within 30 days.
Questions About This Policy?
If you have any questions about our Privacy Policy or our data practices, we're here to help. Contact Little Moo Group directly and we'll provide clear answers about how we handle your data.